వింధం హోటల్స్ & రిసార్ట్స్ appointed Scott Strickland as its Chief Commercial Officer, reporting to Geoff Ballotti, the Company’s President and Chief Executive Officer.
In this newly created leadership role, Strickland and his team will continue delivering the best value and experiences to Wyndham’s owners and guests across its 25 brands through a united commercial organization.
“Over seven years ago, we recruited Scott from the private equity world, where he led the information systems, eCommerce, and business transformation teams at many great companies, including D+M Holdings, Nissan, and Black & Decker. Under Scott’s thoughtful and strategic guidance – including managing and deploying our $275M investment in best-in-class technology, digital, and franchisee opt-in services over the past five years – Wyndham has taken a leadership position and delivered multiple industry innovations for its owners,” said Ballotti. “In this new role, Scott and his expanded team will continue to build our brands, drive direct revenue, and advance our value proposition through a newly combined, tech-forward commercial organization.”
As Chief Commercial Officer, Strickland continues his responsibilities for enhancing and implementing Wyndham’s technology and distribution strategy. He will add oversight of global sales, revenue generation, marketing, communications, and the award-winning loyalty program, Wyndham Rewards.
“Combining this group of cross-functional leaders enables us to continue delivering owner-first tools, technology, and marketing innovations,” said Strickland. “These tools allow our franchisees to run their hotels more efficiently and profitably today and into the future. Integrating best-in-class technology, marketing, and sales teams into a single organization enhances the Wyndham Advantage.”
With the creation of this new organization, Lisa Checchio, EVP and Chief Marketing Officer, will depart Wyndham Hotels & Resorts. During her tenure, Lisa launched the Company’s “by Wyndham” endorsement strategy, played a large role in introducing new hotel brands, and grew Wyndham Rewards. This award-winning loyalty program doubled in size in five years and has surpassed 100 million members. Lisa also led the creation of the industry’s first-ever program dedicated to women’s advancement in hotel ownership, Women Own the Room, which recently celebrated 15 open hotels, more than 50 signings, and a community of more than 550 members.
“Lisa’s leadership and expertise in marketing, consumer engagement, digital commerce, global sales, and more have helped us better fulfill Wyndham’s mission to make hotel travel possible for all,” said Ballotti. We are grateful for her significant contributions to Wyndham and the broader hotel industry and will miss her many talents.”
